your AI aid on your telemarketing journey
a cold-caller’s best friend: chatgpt
cold calling is hard — but you don’t have to do it alone.
what if you had a personal assistant who could:
- write your cold call scripts
- help you respond to objections
- generate lead magnets and emails
- even suggest new markets to target?
you do. it’s called chatgpt — and if you use it right, it’s your best sales hire.
this week is all about how to use ai to build a smarter, more scalable cold calling system.
why use chatgpt?
“ai won’t replace you.
but someone using ai will.”
chatgpt helps you think faster, write better, and stay consistent — even when you’re tired or overwhelmed.
you still bring the human touch — it just makes your job 10x easier.
how to talk to chatgpt
most people use it wrong.
they ask it to “write a cold call script” and it gives them something robotic.
but if you feed it the right info — it can give you amazing output.
👇 here’s how to structure your prompts:
step 1: feed it your business
before asking for help, give context.
start your prompt with:
“i run [your business]. we help [who you help] with [the problem you solve] by [your method].”
then add your offer:
“our current offer is [your service or product]. we’re currently targeting [audience or market].”
example:
i run keiste.com. we help small business owners build scalable revenue by creating click-to-call cold calling workspaces. we offer a free training challenge, and we’re targeting solo tradespeople, coaches, and consultants.
step 2: give it your worksheet answers
remember the questions from article 2’s worksheet? drop those in too:
- your unique selling point
- your competitive advantage
- the crazy-value freebie you offer
- your brand touchpoints (newsletter, e-book, demo, etc.)
- the next step you want your leads to take
the more detail, the better the results.
step 3: ask smart questions
after giving context, try prompts like:
🎯 script help
write a cold call script that introduces my business in 30 seconds. include a soft ask at the end.
🎯 objection handling
give me short, confident responses to these objections: “not interested”, “send me something”, “too expensive”.
🎯 lead generation
suggest 5 potential micro-niches or “low-hanging fruit” target markets i could focus on.
🎯 content ideas
suggest 3 lead magnets or brand touchpoints i could create to build trust and capture leads.
use ai like a teammate, not a tool
don’t just copy/paste whatever it gives you.
instead:
- ask it to brainstorm
- edit it in your tone
- test it in real calls
- come back and improve it with results
chatgpt is great at version 1.
you bring the real-world edge.
pro tip: save your prompt
paste your full “context prompt” in a notes doc — so you can reuse it and get consistent, high-quality help.
this week’s worksheet task:
📄 go to page 5: the chatgpt power prompts section
✍️ fill in your business details + worksheet answers
💬 try at least 3 of the 4 prompts above in chatgpt
🗒️ log your outputs and refine your cold call script
📥 download or update your worksheet here
your action items this week:
- feed chatgpt your business details
- generate a cold call script
- create or refine an objection response
- identify one new micro-niche to target
- add your updated script to your call tracker
- call 15 leads
next week: we wrap up with your full cold-calling toolkit — everything you need to launch confidently and scale fast.
📦 up next → article 5:
your cold-caller’s toolkit — tools, templates, scripts, and systems to grow
